The leader in online security, Secture found themselves fighting off new competitors and needing to increase the conversion performance of their website. The original website was designed around a folder structure rather than a strategic user journey map with concrete actions. This resulted in an unclear path to conversion and a loss of viable leads. 

They partnered with Far Co to lead the strategy and redesign of the website, converting their website into an efficient sales engine with a clear lead-generation funnel.

Industry––Security

Brand Strategy and System

Diagnostic of web analytics

Heuristic UX review

Action plan for funnel conversion

Content Strategy and Copywriting

Redesign of website

UI Kit for Developers

Our contributions

Brand positioning, content strategy and website redesign with a focus to increase lead conversion by more than 4x.

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clear performance KPI's

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We have led many corporate design transformations across different sectors—banking, energy, insurance and healthcare, to name a few. It always starts with a design vision that sets the stage for future growth, one key project to spearhead the transformation, and a design system to scale it’s success. With these three pieces, a corporation can begin to elevate the quality of design across their entire organization, product lines and teams.

At Far Co, we believe strongly in our ability to elevate design across entire organizations. Our methodolody as been proven through its success across mulitple case studies—#1 global banking app, 500% increase in lead captures in energy e-commerce, 10x cost savings in insurance white-label app—just a few examples of the impact a design transformation can make on business.

AREA OF EXPERTISE

We partner with clients to rethink, make, and scale their products with clear business objectives related to lead capture, conversion, and the monetization of each idea.

Our startup mindset creates a unique business model—an "inverse pyramid" of significant partner involvement on all projects, backed by an agile team of senior talent. This allows us to think big, move fast, and create strong relationships with our clients based on common values and goals.

It all starts with a conversation: [brian.farrell@farcostudio.com](mailto:brian.farrell@farcostudio.com)

BRAND STRATEGY AND DESIGN

END-TO-END PRODUCT DESIGN

DESIGN SYSTEM DEFINITION AND DEVELOPMENT

FRONT-END DEVELOPMENT

CONTENT CREATION

OUR CAPABILITIES

We elevate design within large corporations by leading the definition and development of core digital products and design systems.

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designed to generate results

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###### Repsol

The global energy giant is at a pivotal point in their history transforming into a digital-first company focused on sustainability and well-being. One key part this energy transition is the way they are communicating the value of the company and product differentiation through new digital strategy and design. 

They asked Far Co to collaborate and redesign their core set of digital products—web, app, and design system—into an immersive digital ecosystem, using innovative UX, UI and content creation to capture and retain new customers.

###### BBVA

Before Far Co, its founder and team members were part of the internal design team at the global bank, where they collaborated on the redesign of the brand and digital products. To accompany the new global business strategy, the internal design team led the 2019 global rebrand, the redesign of every existing digital touchpoint including product, marketing and communication channels, and the development of the Experience Design System from which all digital product is built from.

The bank’s digital transformation is commonly referenced as a market leader and has garnered numerous awards such as the Forrester’s Best Financial App 2017-2019 as well as Brand Finance’s Strongest Financial Brand in 2020.

CASE STUDIES

Leading design transformations at global corporations

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Expertise

###### Diagnostic of Web Analytics
By analysing the web analytics, we could identify three core problems with the website's performance. Users were dropping off the site at a higher rate than industry average, also accounting for fewer return visitors. Users were not navigating from the original landing page due to "dead-ends" in the experience. Users were not finding the product pages because of hidden CTAs and a lack of a clear path to conversion.

###### Heuristic UX and Content Funnel Review
We then performed a heuristic UX review of the original site in order to detect issues and its corresponding opportunity related to navigation, accessibility, journey-mapping, and content. 

A new content strategy was proposed with specific goals in mind—eliminate duplication, increase return users with ongoing content, create an optimised user-journey, and ultimately increase conversion of the site.

###### An optimised information architecture
A simplified main navigation was proposed to clearly present site architecture from any part of the website. It also achieves product differentiation and serves as an additional tool to emphasise the user-journey.

###### Content strategy and presentation that reenforces a journey-oriented user experience
Our strategy leverages content to lead users through the funnel taking into account different entry points and mindsets. Paired with the design, it effectively leads users through a natural user-journey to conversion. 

###### Highlighting conversion points throughout the experience
The redesign uses unique CTAs within each section of the site to create contextual opportunities to convert a lead.

The Process

Optimizing a web redesign to measurably increase lead conversion

A small team of conversion experts working alongside the internal Marketing team.

SecurityCase study

Optimizing a web redesign to measurably increase lead conversion

Industry––Security

Our contributions

The team

A small team of conversion experts working alongside the internal Marketing team.

clear performance KPI's

The Process

Defining the benchmark to improve site conversion

Diagnostic of Web Analytics

Heuristic UX and Content Funnel Review

Uncovering the conversion opportunities

An optimised information architecture

Content strategy and presentation that reenforces a journey-oriented user experience

Highlighting conversion points throughout the experience

–– Creating an efficient sales engine with a clear lead-gen funnel